Valerio Sommella: Italian design within everyone's reach

One of the biggest drawbacks that has always been found in terms of exclusive design has been its inaccessibility to a large sector of the consumer. We associate the word design with a certain type of client who does not mind paying a higher price for a more exclusive finish.

At Newgarden we wanted to break with this paradigm and make designer products accessible to the general public. To do this we have relied on the prestigious Italian designer Valerio Sommella, known worldwide for his bold and functional creations in all kinds of fields. Valerio, born in Tuscany, is a faithful ambassador of Mediterranean design. He has managed to perfectly fuse Italian design with the needs of the market.

Pipa PLAY Light & Music designed by Valerio Sommella.

The connection between Valerio Sommella and Newgarden has created a new range of light and music products inspired by the Mediterranean, which are here to conquer our homes and imbue them with the Behappy spirit.

NIPPER: Its stylized shape, with very fine and clean lines, creates this curious bell-shaped lamp. Its cone-shaped design with an opening at the top makes the sound to be reproduced in an exceptional way. At the heart of the piece we can find a sound and lighting system from Newgarden. Equipped with the latest sound and light features, it optimizes its operating time up to 12 uninterrupted hours.

On the other hand, we have PIPA, which meets the same specifications and technical characteristics as NIPPER. Its design transports us to the impressive maritime world and imbues us with that Mediterranean spirit so characteristic of Newgarden. Its speaker projects the sound horizontally, making this product a perfect solution to place on any countertop, desk in our home, terrace or garden.

Nipper PLAY Light & Music designed by Valerio Sommella.

Both PIPA and NIPPER have been manufactured in polyethylene, which gives them unique resistance properties. Without leaving aside the sound and light technology that differentiates these products from others on the market.

But the product that will stand out the most in the market compared to others is the WOODY outdoor wine rack. With a height of 70cm, this tree trunk-inspired wine rack is perfect for those get-togethers with friends that go on until the early hours. It has a powerful PLAY light & music sound system from Newgarden built in so that the party never dies down. Its combination of light and sound makes any event a unique experience. This wine rack includes an adjustable ice bucket made of aluminium (stainless), giving the product a “premium” finish, but accessible to the vast majority of the public. It also has vegan leather finishes so that its transport is comfortable and manageable.

This is why we can find these new designer products in large DIY chains competing with the best prices. Italian design combined with the advantages of a product made in Spain and accessible to everyone. It is time to open new horizons where quality and design are not at odds with price.

#behappy

Newgarden.